1. Marketing to airlines. Boeing and Airbus are the two major manufacturers of commercial aircraft. Visit the...

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1. Marketing to airlines. Boeing and Airbus are the two major manufacturers of commercial aircraft. Visit the Web sites of both firms. After you review the Web sites, prepare a report that compares and contrasts the marketing strategies employed by both firms.

www.boeing.com/commercial/

www.airbus.com/index.php?id = 1217

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Contemporary Marketing

ISBN: 9781111221782

15th Edition

Authors: Louis E. Boone, David L. Kurtz

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