1. Marketing to airlines. Boeing and Airbus are the two major manufacturers of commercial aircraft. Visit the...
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1. Marketing to airlines. Boeing and Airbus are the two major manufacturers of commercial aircraft. Visit the Web sites of both firms. After you review the Web sites, prepare a report that compares and contrasts the marketing strategies employed by both firms.
www.boeing.com/commercial/
www.airbus.com/index.php?id = 1217
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