2. Marketing to small businesses. According to some experts, there are important differences between marketing to large

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2. Marketing to small businesses. According to some experts, there are important differences between marketing to large businesses compared with small businesses. Go to the Web sites listed here and review the material. Prepare a summary you can use in a class discussion on the topic.

http://www.entrepreneurslife.com/thoughts/channel/b2bmarketing/

http://www.score.org/sell_business_12_steps.html http://smallbiztrends.com/2007/02/five-mistakes-whenselling-
to-small-business-owners.html

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Contemporary Marketing

ISBN: 9781111221782

15th Edition

Authors: Louis E. Boone, David L. Kurtz

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