1. Marketing to children. Advertising and other marketing efforts directed toward children have long been controversial. Visit...
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1. Marketing to children. Advertising and other marketing efforts directed toward children have long been controversial.
Visit the Web site of Children’s Advertising Review Unit
(CARU)—an organization created by the advertising industry to address issues associated with marketing to children. What is the purpose of CARU? What are the major issues regarding marketing to children? What have been some of its recent actions?
Why have some prominent marketers, such as The Coca-Cola Company, decided to end advertising aimed at children? In your opinion, can industry self-regulation ever be an effective substitute for government regulation? http://www.caru.org
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