2. Consumer decision making. Assume youre in the market for both a new cell phone and cell...

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2. Consumer decision making. Assume you’re in the market for both a new cell phone and cell phone provider. Follow the beginning stages in the consumer decision model described in the chapter—recognition of problem or opportunity, search, and evaluation of alternatives. Use the Internet to aid in your consumer decision process. Prepare a report summarizing your experience. Compare and contrast your experience with an actual consumer purchase decision you recently made.

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Contemporary Marketing

ISBN: 9781111221782

15th Edition

Authors: Louis E. Boone, David L. Kurtz

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