1. Over the next ten years, do you think Geoffrey Smalls insistence on exclusivity will continue to...

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1. Over the next ten years, do you think Geoffrey Small’s insistence on exclusivity will continue to benefit his business or begin to be detrimental?  Why? 

2. In your opinion, why does Geoffrey Small have such successful partnerships throughout his marketing channels? 

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Contemporary Marketing

ISBN: 978-1133628460

16th edition

Authors: Louis Boone, David Kurtz

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