1. Psychographic segmentation. Visit the Web sites of Caterpillar, Hilton Hotels, and PepsiCo. How does each firm employ psychographic segmentation (such as the VALS approach) to the marketing of its products? Is there a relationship between the use of psychographic segmentation and the types of products sold by each firm?

http://www.cat.com http://www.hilton.com http://www.pepsico.com