2. Market segmentation. Go to the Web site of Siemens. How does Siemens segment its markets, such...

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2. Market segmentation. Go to the Web site of Siemens. How does Siemens segment its markets, such as geographical, product related, demographic, or brand loyalty? Does the firm use more than one method of product segmentation? Why or why not?

http://www.siemens.com/entry/cc/en/

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Contemporary Marketing

ISBN: 9781111221782

15th Edition

Authors: Louis E. Boone, David L. Kurtz

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