2. A customer mentions the beef in the dish he ordered is tough and dry and the...

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2. A customer mentions the beef in the dish he ordered is “tough and dry” and the order seems smaller than before. What would you do?

You work for a major restaurant in your town. The manager is facing cost pressures from rising food prices and says she needs to raise revenues. She decides to reduce the size of the meal portions and use cheaper cuts of meat and fi sh in some entrées while holding the menu prices constant. She tells you and other staff members not to mention the changes to customers and to defl ect any questions or complaints you hear. The descriptions in the menu will not be changed, she says, “because the printing costs would be too high.”

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Contemporary Marketing

ISBN: 9781111221782

15th Edition

Authors: Louis E. Boone, David L. Kurtz

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