1. Price competition. Using a popular travel sitesuch as Expedia.com or Kayak.comlook up airfares for each of...

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1. Price competition. Using a popular travel site—such as Expedia.com or Kayak.com—look up airfares for each of the following pairs of cities:

New York to Los Angeles Atlanta to Boston Jacksonville, Florida to Dallas Chicago to Omaha Denver to Albuquerque Do some fares appear higher (on a per mile basis) than others?

Do these diff erences refl ect how many airlines provide nonstop service between each city pair? What about the impact on fares of so-called discount airlines (such as JetBlue and Southwest)?

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Contemporary Marketing

ISBN: 9781111221782

15th Edition

Authors: Louis E. Boone, David L. Kurtz

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