2. Yield management. Say youd like to visit Walt Disney World. Visit the Web site (http://disneyworld.disney.go.com/ vacation-packages/)

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2. Yield management. Say you’d like to visit Walt Disney World. Visit the Web site (http://disneyworld.disney.go.com/

vacation-packages/) to price week-long stays at various times of the year. Be sure to choose similar hotels. Which weeks are the most and least expensive? Do the days of arrival and departure make any difference? Prepare a summary of your findings and bring it to class so you can participate in a discussion on yield management.

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Contemporary Marketing

ISBN: 9781111221782

15th Edition

Authors: Louis E. Boone, David L. Kurtz

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