2. How might transportation firms use security measures to build trust with customers and strengthen their position

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2. How might transportation firms use security measures to build trust with customers and strengthen their position in the marketplace?

As more and more fi rms do business globally, transporting goods from one part of the world to another, there has been a surge in piracy—
criminals making off with cargo shipments fi lled with everything from component parts to fi nished goods. A tractor-trailer loaded with electronics might be stolen from a truck stop; a warehouse stacked with pallets of new clothing, TVs, or just about anything else might be susceptible to theft. Large, sophisticated cargo theft gangs have been identifi ed by law enforcement authorities in California, New Jersey, New York, and Texas and in cities such as Atlanta, Chicago, and Miami.
However, members of the supply chain can work together to close the net around would-be thieves, developing stronger relationships with each other and law enforcement?

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Contemporary Marketing

ISBN: 9781111221782

15th Edition

Authors: Louis E. Boone, David L. Kurtz

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