1. Channel conflicts. Garmin produces a wide range of GPS devices for a variety of applications. Garmin...

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1. Channel conflicts. Garmin produces a wide range of GPS devices for a variety of applications. Garmin uses several channels to sell its products, including its own Web store. Visit the Garmin USA Web site. How does Garmin avoid channel conflict?

Explain your answer.

http://www.garmin.com/garmin/cms/site/us

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Contemporary Marketing

ISBN: 9781111221782

15th Edition

Authors: Louis E. Boone, David L. Kurtz

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