2. Identify a corporate sponsorship for a cause or program in your area, or find a local...

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2. Identify a corporate sponsorship for a cause or program in your area, or find a local company that sponsors a local charity or other organization. What do you think the sponsor is gaining from its actions? Be specific. What does the sponsored organization receive? Do you think this sponsorship is good for your community? Explain.

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Contemporary Marketing

ISBN: 9781111221782

15th Edition

Authors: Louis E. Boone, David L. Kurtz

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