1. Choose one of the following products and discuss what you think the objective(s) of promotion should...

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1. Choose one of the following products and discuss what you think the objective(s) of promotion should be for the product:

a. beef

b. Kraft Macaroni & Cheese

c. Ford Focus

d. Verizon cell phone service

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Contemporary Marketing

ISBN: 9781111221782

15th Edition

Authors: Louis E. Boone, David L. Kurtz

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