5. Evaluate two or three pieces of direct mail you received recently. Which items caught your attention

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5. Evaluate two or three pieces of direct mail you received recently.

Which items caught your attention and perhaps made you save the mailing? Which items did you toss in the trash without even opening or considering beyond an initial glance? Why?

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Contemporary Marketing

ISBN: 9781111221782

15th Edition

Authors: Louis E. Boone, David L. Kurtz

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