2. Mission and objectives. Visit the Web site of the Sara Lee Corporation (http://www.saralee.com), whose slogan is

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2. Mission and objectives. Visit the Web site of the Sara Lee Corporation (http://www.saralee.com), whose slogan is “the joy of eating.” Define the firm’s mission and objectives, and discuss how its brands and activities support both.

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Contemporary Marketing

ISBN: 9781111221782

15th Edition

Authors: Louis E. Boone, David L. Kurtz

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