3. SWOT analysis. Visit the Web site of an organization whose goods and services interest yousuch as

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3. SWOT analysis. Visit the Web site of an organization whose goods and services interest you—such as Columbia Sportswear, Major League Baseball, Travelocity, Apple, or Urban Outfitters.

Based on your research, create a SWOT analysis for your firm.

Outline your own ideas for increasing the firm’s strengths and reducing its weaknesses.

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Contemporary Marketing

ISBN: 9781111221782

15th Edition

Authors: Louis E. Boone, David L. Kurtz

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