2. Select one of the following products and explain how you would use segmentation by income and...

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2. Select one of the following products and explain how you would use segmentation by income and expenditure patterns to determine your targeted market.

a. Busch Gardens theme parks

b. Sony Cyber-shot camera

c. Healthy Choice frozen entrées

d. Smart fortwo car

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Contemporary Marketing

ISBN: 9781111221782

15th Edition

Authors: Louis E. Boone, David L. Kurtz

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