1. Create a profile of yourself as part of a market segment. Include the following: a. geographic...

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1. Create a profile of yourself as part of a market segment. Include the following:

a. geographic location

b. gender and age

c. household type

d. income and spending habits

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Contemporary Marketing

ISBN: 9781111221782

15th Edition

Authors: Louis E. Boone, David L. Kurtz

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