5. On your own or with a classmate, select one of the following products. Visit the firms...

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5. On your own or with a classmate, select one of the following products.

Visit the firm’s Web site to see how the product is positioned, then create an advertisement showing how you think marketers could reposition the product to gain greater market share.

a. Gatorade

b. Dove soap

c. Barilla pasta

d. Fiskars scissors

e. Hallmark cards

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Contemporary Marketing

ISBN: 9781111221782

15th Edition

Authors: Louis E. Boone, David L. Kurtz

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