2. Super Bowl advertising. Visit the Web sites listed here. How many different organizations ran ads during

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2. Super Bowl advertising. Visit the Web sites listed here. How many different organizations ran ads during the most recent Super Bowl? Which organizations have run the most ads in Super Bowls? During the most recent Super Bowl, which ads were the highest rated? The lowest rated? How much has the cost of a 30-second Super Bowl ad changed since the first game was played?

http://www.superbowl-commercials.org http://www.cbssports.com/video/player/superbowlcom mercials

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Contemporary Marketing

ISBN: 9781111221782

15th Edition

Authors: Louis E. Boone, David L. Kurtz

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