1. Future of newspaper advertising. Using a news source, such as Google news (http://news.google.com) or Yahoo! news...

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1. Future of newspaper advertising. Using a news source, such as Google news (http://news.google.com) or Yahoo!

news (http://news.yahoo.com), research the current status of newspaper advertising. How much has ad revenue declined in recent years? Do you agree or disagree that the future of newspaper advertising lies online?

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Contemporary Marketing

ISBN: 9781111221782

15th Edition

Authors: Louis E. Boone, David L. Kurtz

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