2. What type of marketing channel would be best to support Preserve’s growth over the next five years?

“Our company was born in the natural channel—natural grocery stores, Whole Foods Market, Wild Oats, and Trader Joe’s,” says C. A. Webb, director of marketing for Preserve.
It’s a channel the company knows well. For over a decade, Preserve has been selling its line of toothbrushes and razors to eco-friendly consumers across the country.
“Whole Foods is our number one customer,” says Webb. “Not only do they do an amazing job of telling our story in-store, they are the ultimate retail partner for us because they are so trusted.”
Customers have a sense that when they enter a Whole Foods market, every product has been carefully hand selected in accordance with Whole Foods’ mission to sell organic and locally produced food and to present responsibly sourced and manufactured products.