=+2. With a classmate, watch a half hour of television or go to a place on the

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=+2. With a classmate, watch a half hour of television or go to a place on the Internet where you may find advertisements. Of all the advertisements you see in that time period, note which one made the greatest impression on you, and describe why it did. (Did you remember the product? The slogan? The background music? The spokesperson?) Compare your response with your classmate’s.

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Contemporary Marketing

ISBN: 9780324536386

13th Edition

Authors: Louis E. Boone, David L. Kurtz

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