3. Choose one of the following products and describe how it may (or already has) become vulnerable...

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3. Choose one of the following products and describe how it may (or already has) become vulnerable to substitution. Then describe an overall strategy—with two or three tactics—for reducing this vulnerability.

a. printed copies of periodicals or books

b. television

c. telephone landlines

d. travel agencies

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Contemporary Marketing

ISBN: 9781111221782

15th Edition

Authors: Louis E. Boone, David L. Kurtz

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