4. Research the Web site of one of the following retail firms to identify its target market....

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4. Research the Web site of one of the following retail firms to identify its target market. Then outline a strategy for expanding that target market.

a. Quiznos

b. Target

c. Trader Joe’s

d. Nordstrom

e. Dollar Tree

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Contemporary Marketing

ISBN: 9781111221782

15th Edition

Authors: Louis E. Boone, David L. Kurtz

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