=+3. Consider a customer service experience you have had in the last month or so. Was it

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=+3. Consider a customer service experience you have had in the last month or so. Was it positive or negative? Describe your experience to the class and then discuss how the firm might improve the quality of its customer service—even if it is already positive.

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Contemporary Marketing

ISBN: 9780324536386

13th Edition

Authors: Louis E. Boone, David L. Kurtz

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