3. Imagine you and your teammates are buyers for a firm such as Olive Garden, Dicks Sporting...

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3. Imagine you and your teammates are buyers for a firm such as Olive Garden, Dick’s Sporting Goods, Marriott, or another company you like. Map out a logical buying process for a new-task purchase for your organization.

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Contemporary Marketing

ISBN: 9781111221782

15th Edition

Authors: Louis E. Boone, David L. Kurtz

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