4. Form a team to conduct a hypothetical team selling effort for the packaging of products manufactured

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4. Form a team to conduct a hypothetical team selling effort for the packaging of products manufactured by a food company such as Kraft or General Mills. Have each team member cover a certain concern such as package design, delivery, and payment schedules. Present your marketing effort to the class.

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Contemporary Marketing

ISBN: 9781111221782

15th Edition

Authors: Louis E. Boone, David L. Kurtz

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