=+4. Assume you are a buyer for a company looking for a promotional item to use in

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=+4. Assume you are a buyer for a company looking for a promotional item to use in rewarding your top salespeople. In which stage(s) of the organizational buying process will High Sierra’s wide variety of products be most important to you? Why?

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Contemporary Marketing

ISBN: 9780324536386

13th Edition

Authors: Louis E. Boone, David L. Kurtz

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