=+4. On your own or with a classmate, choose one of the franchises listed in Table 13.2

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=+4. On your own or with a classmate, choose one of the franchises listed in Table 13.2 and visit the Web site of that company. Based on what you can learn about its contractual marketing system as well as other information about its products, logistics, supply-chain management, and physical distribution system, would you be interested in purchasing a franchise from this company? Why or why not? Present your findings in class.

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Contemporary Marketing

ISBN: 9780324536386

13th Edition

Authors: Louis E. Boone, David L. Kurtz

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