4. Suppose you work for a firm that is getting ready to introduce its brand of MP3...

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4. Suppose you work for a firm that is getting ready to introduce its brand of MP3 player to the Chinese marketplace. With a classmate, decide which strategies your firm could use most effectively for entering this market. Present your ideas either in writing or to the class.

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Contemporary Marketing

ISBN: 9781111221782

15th Edition

Authors: Louis E. Boone, David L. Kurtz

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