3. London is hosting the 2012 Summer Olympics. By yourself or with a classmate, identify a company...

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3. London is hosting the 2012 Summer Olympics. By yourself or with a classmate, identify a company that might benefit from promoting its goods or services at the London Olympics. In a presentation, describe which strategy you would use: straight extension, product or promotion adaptation, dual adaptation, or product invention. Consider the fact that England is a member of the European Union.

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Contemporary Marketing

ISBN: 9781111221782

15th Edition

Authors: Louis E. Boone, David L. Kurtz

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