=+4. With a classmate, choose a firm that interests you and together generate some ideas for new

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=+4. With a classmate, choose a firm that interests you and together generate some ideas for new products that might be appropriate for the company. Test your ideas out on each other and then on your classmates. Which ideas make it past this review? Which don’t? Why?

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Contemporary Marketing

ISBN: 9780324536386

13th Edition

Authors: Louis E. Boone, David L. Kurtz

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