4. With a classmate, choose one of the following firms or another that interests you. Visit the...

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4. With a classmate, choose one of the following firms or another that interests you. Visit the firm’s Web site and measure its product mix. Then create a chart like the one for Johnson & Johnson in Table 11.3 (on page 361), identifying the company’s major product lines, along with a few specific examples.

a. Champion athletic clothing

b. Condé Nast magazines

c. Wyndham Hotels

d. Panasonic

e. Audi

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Contemporary Marketing

ISBN: 9781111221782

15th Edition

Authors: Louis E. Boone, David L. Kurtz

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