2. On your own or with a classmate, create an advertisement for an unsought product such as...

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2. On your own or with a classmate, create an advertisement for an unsought product such as a remedial reading or math course, a warranty for a big-screen TV, a first-aid kit, or the like. How can your ad turn an unsought product into one actually desired by consumers?

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Contemporary Marketing

ISBN: 9781111221782

15th Edition

Authors: Louis E. Boone, David L. Kurtz

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