1. On your own or with a classmate, choose one of the following goods (or choose one...

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1. On your own or with a classmate, choose one of the following goods (or choose one of your own). Visit the company’s Web site to learn as much as you can about your product and the way it is marketed.

Then create a marketing strategy for developing the services to support your product and make it stand out from others.

a. Lucky Brand jeans

b. BlackBerry smartphone

c. Sephora makeup

d. HP laptop

e. Mini Cooper car

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Contemporary Marketing

ISBN: 9781111221782

15th Edition

Authors: Louis E. Boone, David L. Kurtz

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