=+5. InterContinental Hotels Group began offering its Priority Club members free nights at any hotel, anywhereincluding those

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=+5. InterContinental Hotels Group began offering its Priority Club members free nights at “any hotel, anywhere”—including those of competitors—as part of a sales promotion.51 Do you think this would be a successful promotion? Why or why not?

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Contemporary Marketing

ISBN: 9780324536386

13th Edition

Authors: Louis E. Boone, David L. Kurtz

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