5. It takes a lot to move an elaborate stage performance like Cirque du Soleil, Big Apple...

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5. It takes a lot to move an elaborate stage performance like Cirque du Soleil, Big Apple Circus, or a rock band from one location to another while it is on tour. With a classmate, choose a touring performance that interests you—a music group, a circus, a theater performance, a NASCAR race, or the like—and imagine you are in charge of logistics. Create a chart showing what modes of transportation you would select to move the performance, how you would warehouse certain items during downtime, and what methods you would use to control costs.

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Contemporary Marketing

ISBN: 9781111221782

15th Edition

Authors: Louis E. Boone, David L. Kurtz

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