=+5. Suppose you were a marketer for a small firm trying to enter one of the dominant

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=+5. Suppose you were a marketer for a small firm trying to enter one of the dominant industries illustrating the rule of three.

Which marketing strategy might you select and why?

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Contemporary Marketing

ISBN: 9780324536386

13th Edition

Authors: Louis E. Boone, David L. Kurtz

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