=+6. With a classmate, visit a couple of supermarkets and look for generic products. How many did

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=+6. With a classmate, visit a couple of supermarkets and look for generic products. How many did you find and in what product categories? Are there any products you think could be successfully marketed as generics that are not now? Why do you think they would be successful?

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Contemporary Marketing

ISBN: 9780324536386

13th Edition

Authors: Louis E. Boone, David L. Kurtz

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