=+8. Think of a large purchase you make on a nonroutine basis, such as a new winter

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=+8. Think of a large purchase you make on a nonroutine basis, such as a new winter coat or expensive clothing for a special occasion. Where will you shop for such items? Will you travel out of your way? Will you go to the nearest shopping center?

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Contemporary Marketing

ISBN: 9780324536386

13th Edition

Authors: Louis E. Boone, David L. Kurtz

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