Evaluate the screening used to qualify the respondents. Are there any changes needed? Why or why not?

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Contemporary Canadian Marketing Cases

ISBN: 978-0132827904

5th edition

Authors: H.F. Herb MacKenzie

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Question Posted: Apr 30, 2018 09:21 AM

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Evaluate the screener used to qualify the respondents. Are there any changes needed? Why or why not?
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Evaluate the screening used to qualify the respondents. Are there any changes needed? Why or why not?

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The screening process was weak The introduction to the survey created problems with the screening process The introduction was as follows Hi my name is and Im calling from Telelink Research This eveni...View the full answer

Contemporary Canadian Marketing Cases

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