Explain why the following firms might choose a dual distribution strategy: a. Netflix b. Home Shopping Network

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Explain why the following firms might choose a dual distribution strategy:

a. Netflix

b. Home Shopping Network

c. Kohl’s


Distribution
The word "distribution" has several meanings in the financial world, most of them pertaining to the payment of assets from a fund, account, or individual security to an investor or beneficiary. Retirement account distributions are among the most...
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Contemporary Marketing

ISBN: 978-1133628460

16th edition

Authors: Louis Boone, David Kurtz

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