=+How does the process work? vQ: Students read in this text about the importance of selecting the

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=+How does the process work?

vQ: Students read in this text about the importance of selecting the right target markets. What proportion of your corporation’s sales come from global operations?
How does your firm decide which markets to enter?

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Contemporary Marketing

ISBN: 9780324536386

13th Edition

Authors: Louis E. Boone, David L. Kurtz

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