Recently the mayor of New York City called for a ban on super-sized sugary drinks at delis, fast-food restaurants, and sports areas in the city. The mayor believes that obesity is a national epidemic and wants his city to take the lead in doing something about the problem. While some consumer groups are behind the proposed ban, other industry groups and companies are unhappy. Do you think the ban on super-sized drinks will help in the fight against obesity? If you were a marketing manager for a fast-food restaurant chain, how would you handle the situation if the ban gets approved?