Why is it so critical that marketing communications be integrated?

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Contemporary Selling Building Relationships Creating Value

ISBN: 102447

5th Edition

Authors: Mark W. Johnston, Greg W. Marshall

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Question Posted: Apr 19, 2024 01:01 PM

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Why is it so critical that marketing communications be integrated?

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Integrated marketing communications IMC is a marketing technique that helps brands bring together all their marketing efforts including public relatio...View the full answer

Contemporary Selling Building Relationships Creating Value

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