Working with a partner, identify and visit ten different e-business websites. These can be either B2C or

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Working with a partner, identify and visit ten different e-business websites. These can be either B2C or B2B sites. Which of these sites, in your opinion, have the highest and lowest conversion rates? Explain your choices and suggest some ways in which the conversion rates of all ten sites could be improved.

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Contemporary Marketing

ISBN: 9781305075368

17th Edition

Authors: Louis E. Boone, David L. Kurtz

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