Bianca Phillips, vice president for Electronics for Consolidated, Inc., was reviewing the lat est results for two

Question:

Bianca Phillips, vice president for Electronics for Consolidated, Inc., was reviewing the lat¬

est results for two divisions. The first, located in Baja California, Mexico, had posted net in¬

come of $150,000 on assets of $1,500,000. The second, in Punt-on-Thames, England, showed net income of $230,000 on assets of $2,000,000.

Required:

1. Calculate the ROI for each division.

2. Can a meaningful comparison be made of the British division's ROI to the Mexican di¬

vision's ROI? Explain.

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