6. After discussing the share value with Josh, Carrington and Genevieve agree that they would like to increase the value of the company shares.

Like many small business owners, they want to retain control of the company, so they do not want to sell shares to outside investors. They also feel that the company’s debt is at a manageable level and do not want to borrow more money. How can they increase the price of the shares? Are there any conditions under which this strategy would not increase the share price?

Sydney Heating Company was founded nine years ago by brother and sister Carrington and Genevieve Sydney. The company manufactures and installs commercial heating, ventilation and cooling (HVAC) units. Sydney Heating has experienced rapid growth because of a proprietary technology that increases the energy efficiency of its units. The company is equally owned by Carrington and Genevieve. The original partnership agreement between the siblings gave each 50 000 shares. In the event either wished to sell shares, the shares first had to be offered to the other at a discounted price.
Although neither sibling wants to sell, they have decided they should value their holdings in the company. To get started, they have gathered the information about their main competitors in the table below.
Expert HVAC Corporation’s negative earnings per share were the result of an accounting write-off last year. Without the write-off, earnings per share for the company would have been $1.10. The ROE for Expert HVAC is based on profit for the year excluding the write-off.

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Sydney Heating Company competitors Share EPS DPS ROE R price